Blog · Website and Online Store Design and Marketing Tips

In this article, we are going to cover how to create text messages that include a url link. Having a link will allow your customers to click on your SMS, and increase their engagement.

Wonder how to get started quickly with your SMS marketing campaigns? Just use one of those SMS templates and start sending messages!

SMS marketing can be great for businesses to help increase your sales. Here is why.

Measuring the results of your SMS marketing campaigns is crucial to be able to make informed decisions about your text messaging strategy. For this, you need two key things: having defined your objectives, and measure the key metrics relevant to SMS marketing.

Why and how to customize your text messages and add more personalization to your SMS? Let’ go into how to personalize your text messages and to create messages that include a url link to get customers to click on your SMS.

What makes a great text message that will have a positive impact on your sales? Learn how to write great SMS text messages.

When you want to use text messaging to sell more product or services, it is crucial to know which special offers actually get your customers to buy. Let’s get into the offers that really work.

Did you know that 90% of SMS messages are opened in the first 3 minutes? SMS is an incredible way to reach your customers and prospects. However, you first need to have those phone numbers, right? In this article, we are going to cover actionable strategies to grow your SMS subscribers list.

When you start working with mobile money payment operators, they usually offer to send you a SMS message for every payment that is credited to your mobile money account. In this article, we will see how to leverage this to process your mobile money payments automatically in real time.

When asking your customers and your team to use mobile money instead of your previous payment method, it is quite common to receive pushback and objections about this change. In this article, we cover the main objections that you will face, and how to address them.

In developing countries, a great way to interact with your customers is to use short text messages (SMS). Indeed, they can be used to send payment reminders, mobile money payment receipts, or customer surveys, among other uses. In this article, we are going to cover two methods to set up such SMS interactions.

Moving from cash payments to mobile money payments brings its own specific challenges, in comparison to introducing mobile money payments to new customers. In this article, we are going to cover some of the elements you should keep in mind when envisioning such a transition.

Adding a new payment channel has a strong impact on the business processes and procedures of a company. In this article, we will cover in detail how to update your accounting processes when you introduce mobile money in your business.

Errors happen, and being able to catch them and correct them quickly is important for the happiness of your customers and the perceived quality of your service. In this article, we cover some of the typical errors than can happen, and introduce a high-level procedure that can be used to correct them.

In this case study, we will see how mobile money can be leveraged to create innovative business models to improve access to water services. We will cover the details of a specific project implemented in Lilongwe, Malawi, and will focus more specifically on the mobile money integration perspective.

In this article, we’ll share with you our experience of building a lasting win-win relationship with a mobile money supplier. This story and our lessons learned will hopefully be helpful for your own mobile money integrations.

In the previous article, we reviewed the different options to get notified of customer payments. In this article, we will focus on how to reach a decision about the solution to use for payments notifications. You will also find here a few real world examples from implemented project, to illustrate some of the challenges of the process.