How to customize your text messages and make them personal

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In this article, we are going to cover why and how to customize your text messages and make them personal. We’re going to cover two different techniques:

  1. Personalize your text messages and make your SMS campaigns more efficient for your business.
  2. Create text messages that include a url link to get customers to click on your SMS.

Customize your text messages

Customer love when brands personalize the content they send to them. In fact, 66% of people would like a more personalized experience when they interact with businesses. So, what does this mean for text messaging?

It means we should make our text messages more personal, for instance by including the customers’ first names into the messages, and to send offers or promotions that are exclusive for them or tailored for their favorite location.

For instance:

Customize your text messages: an example

How to personalize your SMS

Most online platforms will allow you to include parameters in your messages. This means that when you create your message, you can specify a field that will automatically change for each of the recipient of the message.

For instance, if you have two subscribers Ben and Mary, and would like to send the following messages:

  • “Hi Ben, want to enjoy a 10% discount? Just show this text in store!”
  • “Hi Mary, want to enjoy a 10% discount? Just show this text in store!”

what you would do is create the following template:

  • “Hi {first_name}, want to enjoy a 10% discount? Just show this text in store!”

and in your online software, the phone number list you upload would then include one column with the phone numbers, and one column with the first names. Sounds easy, right?

In addition, most software platforms will also allow you to specify default values, for instance in the case you don’t have the first name for a specific customer. In that case, it could for instance default to “Hi there, want to enjoy a 10% discount? Just show this text in store!”

The next steps

Start personalizing your SMS and include URL links in your text messages, and increase even further the impact of your SMS marketing campaings.

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