Ever wondered how to make candles at home? It’s easier than you think. Read this guide to find out how to make candles to sell online.

how to make candles to sell online

Candle-making is a good way to make some extra side income. It’s easier than you think, especially if you’re the crafty type. Candles are in high demand, and the candle industry is growing fast. That’s why I wanted to share how to make candles to sell online, so you can take a cut of the profits for yourself. Here’s what you need to know about how to make candles at home to sell them yourself. We’ll go over everything from procuring materials to choosing your pricing scheme.

Here is what we’ll cover in this article:

Let’s dive into it!

Want to start your website and sell candles online?

Create your online store and start selling in 5 minutes.

How to make candles to sell online – Overview

Here are the main steps to make candles to sell online, all detailed below:

  1. Gather your equipment and supplies
  2. Measure your wax
  3. Melt your wax
  4. Add with fragrance and dye
  5. Add the wick to the container or mold
  6. Pour your candle wax
  7. Let the wax cool,
  8. Trim the wick
  9. Label and store

That’s it, you’re done! After that, it’s time to ship the candles to your clients.

candle business

How to make candles

In this section, we’ll cover all the essentials you need to know to start making candles:

What are the different types of candles?

The candle-making process depends on the type of candle you produce. There are different categories, based on the technique you use to make candles, the shape, or the type of ingredients. Let’s review the main types of candles you could choose to make.

Candle Shapes

First, the desired candle shape will affect the construction process. Here are the five most standard candle shapes you can choose from.

1. Molded Candles

Molded candles are one of the most standard type. All you need to do with these is pour your wax into molds. After the wax hardens, you can remove the mold and your candle will have the expected shape.

2. Poured Candles

Poured candles might be the simplest candle to make. You pour wax into a container, and keep the wax in the container afterward. The container becomes part of the product. No need to fuss with a mold.

To make this candle unique, most candle makers add a scent. Indeed, poured candles are the most common format for scented candles. If you come up with a desirable scent, these candles can still command a relatively high price.

3. Carved Candles

Carved candles are the most sophisticated. They can be carved into the shape of an animal, a fruit, or any form. They are among the most difficult to produce. Indeed, it’s not easy to flawlessly carve out an object from wax!

If you have a steady hand and pay attention to detail, you can try to produce these candles as they typically cost the most. They usually aren’t scented.

4. Tea Lights

Those tiny candles that you see in short cylindrical containers are known as tea lights or votive candles. They are often used for ambient lighting, and can often burn for up to 10-15 hours at a time.

It might be challenging to get an edge in this market since there is little difference between the products. Using containers with a unique design can be a way to differentiate in that case.

5. Taper Candles

Taper candles are used to produce light. They vary in length but always have rounded points. Typically, these candles are made of beeswax. Targeting other markets such as vegan taper candles could be among interesting candle business opportunities.

Candle Niches

There are also different candle niches you could target based on the ingredients used to make candles. Here are a few examples.

1. Scented Candles

As a small child, I remember going over to my aunt’s house and spending hours smelling all her scented candles. A fortuitous distraction as the grown-ups engaged in adult conversations.

You can help infuse more houses with relaxing or attractive scents by producing scented candles yourself. To produce scented candles, all you need to do is to add fragrance oils to the melted candle wax when you’re making the candles. More on that later when we discuss the candle-making procedure.

2. Soy Candles

Traditionally, most candles use beeswax which is harvested from bees, or paraffin wax which is extracted from coal or oil. These days, a lot of people are looking for environmentally friendly options that burn cleanly. As a result, they’ve turned to soybean-based wax. Soy candles also have a longer burning time than traditional materials.

3. Vegan Candles

Vegan candles have to be made of materials procured entirely without harming animals. This means that you need to ensure your wax source did not use any animal-based material whatsoever. Some soybean candles are considered vegan, but sometimes soybean wax can be deceiving, so it’s good to check.

Moreover, candles often use dyes and fragrance oils as well, so you must ensure that those materials don’t use any animal products either.

4. Decorative Candles

Decorative candles can be a great market to target. These candles will typically command a higher price than utilitarian candles. There is also a stronger focus on the exterior of the candle, as they are bought to be displayed. You could for instance embed dried fruits, small stones, or different dye colors to create beautiful looking candles.

If your expertise or interest leans more toward the visual side of the object, this could be an interesting option for you.

5. Aromatherapy Candles

Aromatherapy candles will typically contain essential oils. Those will provide the effect people seek when burning. Similar to decorative candles, this type of candle addresses a specific niche and attracts a higher price. Being in a niche related to wellness and health can also be a great angle for your business.

You can use many different kinds of wax for aromatherapy candles. But soy wax will most likely be well received by clients as they are most likely quite health-conscious customers.

decorative candle to sell

What equipment and ingredients do you need to make candles?

The candle-making process requires numerous pieces of equipment and ingredients. In this section, we will review the equipment and supplies needed to make candles.

Equipment and ingredients overview

First, let’s start with an overview of the equipment and supplies needed. We’ll describe them in more detail in the following sections.

Equipment

To make candles, you will need various pieces of equipment. For instance, candle making requires a heat source for melting the wax, as well as a wick holder to keep the wick in place while you pour the wax.

Here is the full list of equipment needed to make candles, all detailed in the next sections:

  • Thermometer
  • Pouring pot
  • Food scale
  • Heat source
  • Wick holder
  • Heat gun (optional)
  • Candle molds (optional)

Note that some of these items are optional depending on what types of candles you plan to make. Others will become helpful when you streamline your manufacturing process but are optional in the initial steps.

Ingredients

Making candles also requires different ingredients. The candle itself is generally made of wax, and you also need a wick. You can also optionally add dye and fragrance. If you do not use a mold, a candle container will also be needed.

Here is the typical list of supplies you need to make candles, all detailed in the next sections:

  • Wax
  • Wick
  • Dye (optional)
  • Fragrance (optional)
  • Candle containers (optional)

Equipment needed to make candles – Details

Let’s review each piece of equipment in more detail. Note that you can choose different types of equipment based on your budget. With a $100 budget, you can already get good-quality candle-making equipment, especially if you already own some items.

Thermometer

Throughout the candle making process, you’ll need to check the temperature of the wax and adjust accordingly. This is important to make smooth, high-quality candles.

While a glass thermometer is affordable and easy to find, it might not be the best option. For the best results, we prefer an infrared thermometer.

Taking a temperature using an infrared thermometer only requires you to point and shoot at the target. It’s very quick and hands-off. On the contrary, glass thermometers are fragile and subject to breakage. Moreover, it can be somewhat messy and time-consuming to dip the thermometer in every time you want to check the temperature of your candles.

Pouring Pot

A pouring pot doubles both as a container for melting wax as well as a vessel to pour the wax into a mold or its final container.

You might be tempted to use a glass measuring cup, but these usually only hold up to 4 cups. Moreover, glass can break under heat.

Therefore, we recommend purchasing a large aluminum pour pot. Ideally, you want one that can hold at least 4 pounds of wax or more.

Food Scale

To make great candles, you need to measure each ingredient as precisely as possible. Some materials like wax and dye will come in packets with pre-measured weights. However, it’s not the case for every ingredient.

Food scales are fairly cheap and only cost around 20 dollars. You don’t need to be picky with this one. They can easily be found at cookware stores or even generic big-box stores that carry home supplies. Buy one if you don’t already have one.

Heat Source

Most people use their stove or hot plate as a heat source to melt their wax. However, stoves take time to get warm, and hot plates often overheat, so you need to be careful with this.

An underrated heat source that also doubles as a pouring container is the deep fryer. They might sound fancy, but the cheapest ones only cost $25. You can even equip it with a spigot to make pouring wax a breeze. The only downside? That spigot will be difficult to clean.

Finally, a crockpot is also another option. It can hold a lot of wax, but it can be cumbersome to pour wax out from it.

Wick Holder

When you make candles, you must keep the wick at the center of the container. Otherwise, your candles will look unprofessional.

To hold your wicks in place, you can use clothespins. They are cheap and reusable, and you might already have plenty on hand. That said, they aren’t built for holding wicks, so they are a bit awkward to manage.

Purchasing wick bars to hold your candles is ideal. They cost under a dollar each. You can order them from candle supply websites.

Heat Gun (optional)

Although not compulsory, a heat gun makes your candle-making process quite efficient. Heat guns simplify tasks like preheating containers, cleaning and removing wax and smoothing candle surfaces. All you need to do is point the heat gun and fire to mold and melt wax as you desire.

Supplies needed to make candles – Details

Making candles entails a whole host of different supplies. The choices you make here will determine the types of candles you make. For instance, to make vegan candles, you need to ensure that all your ingredients are vegan-friendly.

Here is the detail of everything you’ll need.

Wax

You can’t have a candle without wax. As you probably know, candle wax could be made of soy, beeswax, paraffin wax, or other materials depending on your target market.

At roughly $3/lb, soy wax and paraffin wax tend to be the cheapest. Beeswax costs around $10/lb. You can also get good deals if you buy the wax in bulk.

Wick

You’ll also need a wick to light up your candles. The two common wick types are pre-tabbed wicks and spooled wicks.

Pre-tabbed wick is measured and cut according to the specific size of the candle. Using a pre-tabbed wick is more efficient, but only if you can find some that match the size of candle you make.

Spooled wick is almost like yarn. This wick comes in a single giant “thread” that you cut off yourself. While this gives you more flexibility, cutting the wick can be tedious and requires a steady hand. You’ll also need to braid this type of wick so that it stands upright.

Dye

To give your candles colors, you can use candle dye. Depending on your aims, you might choose either liquid dye or dye blocks. Either way, you blend these colors in after the wax is melted.

Liquid dye is useful if you want your candles to have light pastel colors. You can even mix liquid dyes to create custom colors. Liquid dyes usually cost $5 per ounce, although they are cheaper in bulk.

Dye blocks are typically used with large amounts of wax. They’re used to produce darker colors and are typically employed in larger quantities than liquid dye. Each block costs about a dollar.

You should also match your dye blocks with the type of candle you’re making. Since they are typically made of soy or paraffin, you need to consider which one is best for the type of candle you’re making. Dye blocks are more cost-effective when used in tandem with paraffin wax. Indeed, you’ll need about 1 block for every 4 pounds of paraffin wax versus 1 block for 2 pounds of soy wax.

Fragrance

The fragrance is one of the best ways to differentiate your candles in the market. Candle supply stores have a diverse range of fragrance oils for sale on their websites. You can even mix them to produce unique, never-before-smelled scents. At only $3 per ounce, it’s worth experimenting and creating delightful and original scents for your candles.

What are the best-selling candle scents? Here is some fragrance inspiration based on the top 5 candle scents according to Good Housekeeping:

  • Fruits, Tea, Patchouli.
  • White tea, Jasmine, Sandalwood.
  • Eucalyptus, Sea salt, Redwood.
  • Cypress, Sandalwood, Pine.
  • Vanilla, Sea salt, Driftwood.

Each of these candles uses a rather intriguing mix of fragrances. You can experiment with these yourself!

Molds and Containers

Molds and containers are key in the candle-making process. Indeed, you need something to hold your candles while they cool and give them their shape.

If you’re looking to manufacture candles of a unique shape, you’ll need candle molds. Otherwise, you can use simple cylindrical molds or containers. Note that if you use a regular glass container rather than a mold, it will be difficult to extract the candle out of it once it has set. In that case, don’t forget to include the cost of the container when calculating the cost of the candle.

Where to find your candle ingredients

Plenty of websites sell candle supplies. The obvious one is Amazon, but there are also plenty of specialized candle-making websites. Those websites will often offer high-quality and pre-selected supplies. This can save a lot of time and ensure the quality of your final product.

candle making business

How to make candles: step-by-step process

In this section, we’re going to go over the most common method on how to make candles at home to sell, step-by-step. Once you are familiar with this classic method, you can try other methods or even adapt them to create your own style.

1. Gather your materials

The first step is to gather all the materials you’ll need for the candle making process. This includes the items we mentioned in the last section, such as a pot, a thermometer, a scale, and wick holders. The supplies will include at minimum wax and wicks, and optionally dye and fragrance.

Some other useful tools include spatulas for stirring and extracting wax, as well as scissors for trimming the wick.

2. Measure your wax

Then, you need to measure your candle wax. The required quantity depends on the size of the candles you’re making. If you plan on fitting your candles into a jar-like container, then it’s easy: you can base your measurements on the size of the jar.

When you measure your wax you should also leave enough room for fragrance and coloring. For instance, if your jar measures 10 ounces, then you might want to use 9 ounces for the wax, and the last ounce for the fragrance and dye.

3. Melt your wax

A large portion of the candle-making process depends on how you melt your wax. The double-boiler method (or bain-marie) is the easiest. With this method, you use two pots. One smaller pot contains the wax you want to melt. This small pot is centered inside of a larger pot of boiling water. This separation helps the wax melt slowly, which is what works best for candle making.

In all cases, when you melt your wax, try to follow instructions from the wax brand, if they offer any.

4. Add fragrance and dye (optional)

The amount of fragrance and dye that you add to the wax is completely up to you. The timing, however, is not. Make sure you add these items while the wax is still boiling. Afterward, you must stir the mixture thoroughly.

5. Add your wick

While the wax is still melted, add the wicks to each container or mold. Ensure that you center the wick in the containers with a holder or a clothespin.

Some find that it is more convenient to prepare this step ahead of time, before starting to melt the wax. Either way, you want to add the wick before pouring the wax. Otherwise, the wick won’t be centered, and the result will be a lopsided, unprofessional candle.

6. Pour your candle wax

You should choose your wax melting container based on how easy it is to pour from. Once you’ve got a grip on the pouring vessel, it only takes a few seconds to pour each candle into the target container.

This process can be made easier by using a deep fryer equipped with a spigot, as we mentioned earlier.

7. Let the candles cool

Once you’ve poured your candles, it’s time to relax. Let the candles set between 4 to 24 hours depending on the wax used. Soy candles take the least time to cool, while paraffin takes the most time.

Throughout the cooling process, you should also check on the wick to ensure that it stays straight. Additionally, you can make finishing touches to the candles to smooth them out or fill any sinkholes in the wax.

8. Trim the wick

Once the candles are finished, you should trim the wick to ensure that it’s a suitable height for the candle. If you used a pre-tabbed wick, this step might be unnecessary. You should ensure that there are around .25 inches of wick above the wax. This length makes the candle easy and safe to lighten.

9. Label and store the candle

Finally, you must label the candles and store them in a cool area, away from the sun. For labeling, check local regulations to see if there are any specific requirements. For instance, if you sell your candles in the US, you have to include a fire or warning label to meet American regulations.

To make your brand stand out, you can also add a logo along with a label that details the ingredients and specifications of your candle.

You also need to decide how you will box and ship the candles to your customers. Personalized packages can help engage your customers while also adding prestige to your brand.

Conclusion

As you saw, the candle making is quite straightforward once you have gathered the needed equipment and ingredients. Just get started and experiment, and soon you’ll start making amazing candles. Once your candles are finished, you just need to pack them and ship them to your clients!

make candles at home to sell with label

How to start a candle business

Starting a candle business is like starting any other business. In this section, we’ll review the key elements to find your niche, create your brand, and some candle-specific tips to get started easily.

Find your niche

Before you start, you should first ask yourself to whom you want to sell your candles. Indeed, your target market will influence a lot of your decisions down the line.

For instance, do you prefer selling elegant, prestigious-looking candles to a small niche? Or less sophisticated candles at a cheaper price to a broader audience?

To determine this, you need to do some market research. This will allow you to understand what is available on the market, what might be missing, and how you would like to position your own products.

There are several ways to perform this market research. For homemade candles, an interesting source is checking out what is happening on Etsy. Indeed, to determine what shoppers expect, you can research what strategy and positioning existing candle businesses use on the platform. You can also check Google Trends, as well as several other market research tools.

Create your brand and visual identity

Once you have selected a target niche, you should decide on the elements of your branding, such as your candle business name and your logo.

Regarding the logo, unless you’re artistic, it’s probably easier to hire an inexpensive designer for your logo or use an online platform like Canva to easily create one.

And once you’ve finished producing your candles, make sure to take high-quality product photos! Photos are one of the best tools for enticing customers.

Offer something unique

As candle-making is quite competitive, you need to differentiate your candles from everyone else’s if you want to create a robust business. To find ideas, you can again use Etsy to see the latest trends in candle-making. Furthermore, you can research unique dyes and scents to add to your candles.

That said, you can’t learn everything just from research. You’ll need to experiment by making candles and then asking for feedback from friends or customers.

When you try out a new scent or candle, you can also sell it at a local craft fair to see how it performs compared to your other products. Invite people to touch and smell the candle to get a feel for how it is received by potential clients.

You can also come up with clever names for each candle that are as unique as the look or the scent. This is another way to differentiate your products from the crowd when starting a candle business.

Sell locally

To get your feet wet, an interesting marketing tactic is to sell your candles at a local market or craft fair. Those places are good for building local relationships with customers and getting direct feedback.

It’s also common for local events to have some type of charity gift basket auction. To get some free promotion, you can ask the organizers to include a gift basket filled with your candles as part of the auction.

Another great way to build local relationships is to show up at various local businesses and give them free samples of your work. For instance, if you sell candles that are suitable for restaurants, you could show up at the restaurant and offer some of your candles to them for free. If they like it, they can always order more. Your goal here is to feature your brand and get seen by potential clients.

How to sell candles online

There are different channels you can use to sell candles online. You can for instance use online marketplaces or your own website. Let’s review the main available options.

Etsy

When people search for high-quality homemade goods, they often look to Etsy. This means it’s an interesting option for you to sell items like candles.

Many sellers like Etsy because it’s easy to use. Moreover, there are plenty of guides available to help you learn the ins and outs. Most Etsy sellers also agree that the costs of using the platform are fair. They even give you discounts on shipping fees for large orders.

The main issue with Etsy is that it can be difficult to make your storefront stand out. Indeed, you must fit your shop into the same format as everyone else, with few customization options. The marketplace is also quite crowded nowadays.

Pros:

  • Fair pricing.
  • Online help is easily available.

Cons:

  • Few customization options.
  • The marketplace is a bit crowded.

Start your own website

Another option to sell candles from home is to create your own website and online store. Building your own website from scratch by yourself can be challenging. This is why we recommend using a website builder such as Portmoni or Shopify to create your site. These platforms do not require any technical knowledge and include all the tools you need to design a beautiful website. No coding skill is required, and you’ll also get tools to easily receive payments for instance.

You can start your site in a few minutes. Just select a template, add your products and pictures, your shipping and payment options and you are good to go!

Having a website gives you more control and also opens new marketing options. For instance, you could link your site with an email marketing solution. You could also build traffic to your site using Google and Facebook Ads.

The only real disadvantage of this medium is that you’ll need to spend more time on marketing. Indeed, you do not benefit from the baseline traffic of a marketplace. To compensate, you might want to run both a website and a page on an online marketplace to maximize the amount of traffic you receive.

Pros:

  • More control over your branding.
  • More marketing options.

Cons:

  • You need to attract traffic to your site yourself.
  • More configuration needed.

Facebook Marketplace

Another option to sell candles online is to use the Facebook Marketplace. A lot of candle sellers are using it to advertise their products. With this option, you enjoy the efficiency that comes from managing your business from a Facebook page. Naturally, the marketplace integrates well with other Facebook products like Messenger and Instagram. If you think many of your customers could be Facebook users, listing your candles on the Facebook Marketplace is a great idea.

Unfortunately, shoppers can only use Marketplace via the mobile app, there is no browser option. The platform is not as flexible for shoppers as it is for sellers.

Pros:

  • Access to the Facebook ecosystem and traffic.
  • A lot of users on the platform.

Cons:

  • Mostly used for second-hand products.
  • Not available on desktop.

How to price candles

Now let’s see how much it costs to make candles, and how much you could make when starting a candle making business.

How much do candles cost to make

As we saw earlier, you can buy candle-making equipment for less than $100. Those are fixed costs, that you will amortize over the whole production of your candles. When pricing your candles, you mainly need to consider the cost of the materials used. When you divide it by the number of candles you made, you’ll get your cost per candle.

Here is an overview of the equipment costs:

Equipment Cost
Thermometer $5-$170
Pouring Pots $2-$25
Scale $10-$30
Heat Source $0-$300
Mold $0.5-$50/piece

 

And the costs of the ingredients:

Materials Cost
Wax $3-$10/lb
Fragrance $3/ounce
Dye Blocks $1/block
Liquid Dye $5/ounce
Container $0.1-$2/piece

 

While it can be tempting to select the cheapest materials and equipment, this will likely lead to inefficiencies down the line. The more candles you plan on making, the more you should consider using high-end equipment. With that said, you might want to go for the simplest options to test different options when you’re starting.

Overall, you can estimate that a 1-pound candle costs about $4 to make.

How much money do you make selling candles

We can categorize candles into three categories: mass market, mid-market, and high-end. Mass market candles will sell for around $5 to $8. Mid-market candles will run about $8-$15. High-end candles can command well over $15. You could even sell them for over $100 with the right positioning.

Based on a $4 production cost, in the mass and mid-market ranges you can expect a profit of $4 to $10 per candle. More expensive candles will cost more to produce, but will most likely offer better profit margins too.

With these numbers and an estimate of how many candles you can make in a month, you’ll get the monthly profit you can expect to make.

Of course, you can do this in reverse. If you want to make a certain amount each month, then you’ll need to sell enough candles to match your desired profit. For instance, to make $1000 profit a month from your candle making business, you’ll need to sell 250 candles per month at $4 profit per candle, or around 10 per day.

What’s the best way to market candles?

There isn’t a one-size-fits-all approach when it comes to marketing candles. Rather, you should consider the channels that your target audience uses and try to meet them there. Social media is probably one of the most obvious channels. But there are other marketing tactics and channels you can use as well.

Social Media

Social media is one of the easiest channels to leverage to sell homemade products such as candles. Let’s see a few of the options available.

Pinterest and Pinterest Watch

When selling candles, Pinterest is a great channel to reach your target audience. Indeed, shoppers of all ages use Pinterest to get product ideas, and candles fit in perfectly with that niche.

Pinterest Watch is a feature that’s being used to share short-form video content like on TikTok. Few people know about it, and it can be an untapped source of customers for your business.

Instagram

Instagram is one of the most popular social media platforms. To get started on Instagram, just create a business page on the platform and post pictures of your candles.

Even better, you can promote your candles using Instagram Reels. With a product as visual as a candle, there’s no limit to the type of content you could create. You can also collaborate with influencers to promote your products for you.

TikTok

If your target market is younger, then TikTok is a perfect place to market your candles. One of the best things about TikTok is that the algorithm gives lots of opportunities for smaller accounts to go viral. You could reach a lot of people on here.

The TikTok audience also likes authentic content, so you could simply post behind-the-scenes videos that show off your candle-making process. Furthermore, TikTok makes it easy for you to edit your videos and implement all sorts of unique visual effects. With the right editing, you could pretend to eat a candle or do other crazy things.

Other Marketing Tactics

Don’t limit your marketing strategy to social media. There is a whole host of marketing tactics you could apply to your brand. We’ll quickly go over a few of them.

Candle of the Month

A popular marketing tactic is to create “Candle of the Month” subscriptions. Essentially, customers would subscribe to your offer and receive a different candle each month in return.

Then, to manage the subscriptions you can for instance use themes. As an example, you could send candles with light, fresh scents in spring and summer, and warmer scents in the fall and winter.

Bundles & Holiday Sales

Candles are a common staple of many holidays. Therefore, you could offer candle bundles or sales right around the holiday season. In this case, you should probably theme your candles accordingly.

Business-to-Business

Numerous shops in your area sell candles, and there are probably hundreds of thousands of stores that sell candles worldwide. Email marketing is a powerful tool you can use to reach those businesses. Make sure that there is something in it for them. If you develop a good relationship with a few businesses, you’ll make a consistent income.

Sell locally

As we mentioned in the candle business tips, selling locally can be a powerful tactic to get started. It can give you initial traction and feedback. It is definitely a marketing tactic to explore when you are selling handcrafted items like candles.

You’re ready to make candles to sell online!

With a bit of practice, candle-making is easier than it looks. You only need a few days to make candles at home to sell. Then, all you need is to follow our guide to get your candle making business up and running. With the right marketing tactics, you’ll watch the orders pour in like a pot full of freshly melted wax.

Frequently Asked Questions

Here are the answers to the most common questions we get about how to make candles to sell online.

How do I sell my candles online?

To sell your candles online, there are two common ways. You can choose to sell candles on an online marketplace like Etsy. Or, you can create a website and sell your candles from there.

If you use an online marketplace, you’ll need to follow their requirements and will have few options to customize your storefront. But you’ll get the benefit of receiving traffic thanks to the marketplace. If you build your own website you will have much more control. However, you will also have to drive traffic to your website using SEO, social media, and other tactics.

How much money do you make selling candles?

Selling candles online can be very profitable. Your profit depends on which niche you choose and how many candles you sell. If your candles are designed for a mass market, you can sell them for anything between $5 and $8. The most expensive candles will go for over $100 with the right positioning.

What kind of candles sell best?

Based on candle fragrance, the following candles sell the best:

  • Lavender
  • Vanilla
  • Sea Salt
  • Pumpkin
  • Cinnamon
  • Sandalwood
  • Peppermint

Which wax is best for candle making?

Paraffin wax is easy to melt and solidifies well. The only drawback? It’s not considered ethical because its production requires petroleum or coal. If you’re looking to make vegan candles, then soy wax is the most common option to use. That said, check to see that the wax was produced in an entirely vegan way.

How much does it cost to start a candle business?

You can start a candle business with as little as $100 of equipment. Then, you just need to buy the ingredients to make candles at home, which run around $4 per candle. So with another $200 you can make your first 50 candles and start selling them online on marketplaces or your own online store!

How to make scented candles to sell?

To make scented candles, you just need to add scents and fragrance to your melted wax before pouring it into the molds and containers. The full process is described above. Then, feel free to experiment and create new interesting scents, this could become your signature product!

Want to start your online store and sell candles online?

Create your online store and start selling in 5 minutes.