Ever considered selling stickers online? In this guide, we’ll show you how to make stickers to sell online and easily create your sticker business. It’s a great way to make extra income!
People love using stickers to personalize their belongings. They’re popping up everywhere. On laptops, water bottles, pencil cases, and just about any free surface. But all these cute stickers come from somewhere, right? In this guide, you will learn how to make stickers to sell online and be part of the action.
To help you with this, I created this full-fledged guide that any beginner can use to create a sticker business. We’ll cover different ways of creating or acquiring sticker designs, and where to sell stickers. We’ll even look into shipping options and how to market your stickers. Keep reading to find out more!
In this guide we’ll cover:
- How to make stickers to sell
- How to sell stickers online
- How to price stickers
- How to market stickers
- How to make stickers to sell FAQ
Let’s dive into it!
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How to make stickers to sell
First, let’s see how to make stickers to sell. There is a lot that goes into making stickers. First, you need to design your stickers. Then, you will bring your designs into reality by producing them. To do this, you can either make stickers at home or use a company to print them for you.
We’ll cover the following:
- How to design stickers
- How to make your own stickers at home
- How to make stickers using a third party
- Decide if you do it yourself or outsource
How to design stickers
What makes your stickers unique and your sticker business successful? Your sticker’s design and aesthetic is a key element of this. So let’s see how to design stickers to achieve this goal.
Find your niche
To be successful, you need to develop a recognizable brand that will attract customers and keep them coming back for more.
You can’t be everything to everyone. Your first task should be to figure out what types of stickers you want to offer. To do that, you should do your research. Look at the various marketplaces for stickers, like Etsy, and investigate the biggest trends. You have to offer a product that people want.
Figure out the trend that works best for you. If you’re an artistic type, then a good path to follow is to create designs you enjoy drawing or would enjoy using.
What are the different types of stickers?
To better understand the market, let’s review the different types of stickers you can make. This will also help clarify the niche that you could focus on.
Types of stickers
- Art-Based Stickers
The most common type of sticker is the art-based sticker. These can include artistic designs and patterns as well as logos. There’s no limit to your creativity, so you can make stickers with all sorts of designs on them. You can also create sticker lines around a unifying theme, like cats or pianos.
- Word-based Stickers
Many love to surround themselves with affirmations, and word-based stickers are an easy way to achieve this. You can produce stickers with motivational quotes or simple positive words like “Peace” or “Be Happy”. Of course, you will still need to add a design touch to these!
- Photo-based Stickers
If you’re a photographer, or you own the rights to some high-quality photographs, consider making photo-based stickers. They’re an excellent way to personalize your belongings and fit on a lot of different backgrounds.
- Bumper Stickers
Some people love using bumper stickers to get their message across in the middle of traffic. Typically, bumper stickers are made of very durable material which also means they command a higher price.
Types of finish
- Glossy Stickers
Bright and shiny, glossy stickers are probably the most popular sticker finish. They can also sustain more wear and tear than simple paper ones.
- Paper Stickers
Paper stickers offer the cheapest option but are also less resistant. However, they can be great for bulk orders to help you minimize your costs. On the sales side, an advantage is that customers might order this type of sticker in large quantities. Indeed, they are cheap but get damaged easily.
- Vinyl Stickers
Typically used for bumper stickers, vinyl is extremely durable. Its thick material fits around hard surfaces and is great for outdoor use.
- Polyester Stickers
Polyester stickers are usually used in specialized scenarios like job sites. Indeed, they are quite long-lasting. Often, clear stickers are made of polyester material.
Design stickers yourself
Once you’ve decided on a niche and sticker type, you can set about bringing your ideas to life.
When you start the design process, you might want to start by making sketches on paper. But you will ultimately need to upload your designs online, so it can be helpful to use design software. Many like to use design apps on their tablet so they can easily create designs with a pen. They can then upload them easily once they are done.
Some examples of software that ease the design process are Adobe Express and Procreate. Adobe Express has functionalities made specifically for sticker making and offers templates. Procreate is an iPad app that works with the Apple pencil. It makes it easy to use your iPad as a drawing tablet. Both options are good if you’re looking at how to design stickers.
To find inspiration for your designs, here are also a few tips:
- Keep up to date with the latest trends and figure out how you could translate them to sticker designs. A big event? News that mobilizes people’s attention? There could be an opportunity to create stickers around these.
- Always keep a sketchbook or sheet of paper around to jot down your sticker ideas.
- Online platforms like Pinterest and Instagram are also great to find ideas and inspiration.
Buy designs for your stickers
If you’re not the creative type or would prefer to focus on other facets of the sticker business, you can outsource the sticker design. An option is for instance to hire artists to design them. You can also buy designs directly from specialized platforms.
The most common marketplace for sticker designs is DesignHill. However, there are many more sites where you can buy designs such as Gumroad, Etsy, or RedBubble.
If you know designers, an option is also to offer them a share of your profits in return for their design services.
How to make stickers and ship them to customers
Now that we’ve explored the different design options, let’s see how to make stickers and ship them out to customers. The first option is to make your own stickers at home. It involves printing, cutting, and shipping them directly yourself. Another option is to use a service that prints and ships stickers for you. In exchange, they charge a rate based on the cost of each sticker they ship.
Let’s review these options in detail.
How to make your own stickers at home
Making your own stickers at home goes beyond using a printer. You’ll need to operate a sticker “factory” inside your home. There are three main steps to make stickers at home. First, print the stickers. Then, you have to cut them, and finally ship the stickers to your clients.
To make stickers at home, the first step is to get a sticker printer that matches the sticker material you will use. Ensure that you research the types of printer settings you need ahead of time. Once you buy the printer, experiment with its settings. When you are comfortable with those, you can start printing stickers in bulk.
You’ll also need to buy good-quality sticker paper. You can usually find adhesive sticker paper at office stores. To make it easier, you could even have it delivered to your home in bulk. Furthermore, you should always ensure that you have enough ink for your printer so you’re never in a position where you can’t print.
When she first started selling stickers, Josephine bought a small batch of sticker paper to test them for durability. Once she was satisfied with the quality of her product, she went ahead and ordered a large amount for her sticker business. It’s better to be safe than sorry.
Depending on the type of printer you own, you might need to do a lot of the cutting work yourself. This will require you to buy a cutter. Cricut is a popular brand because it allows you to cut extremely precise shapes.
Packaging and shipping stickers to sell
After you’ve printed and cut your stickers, you’ll need to package and ship them to your customers. For this, you’ll need office supplies like envelopes, scissors, tape, pens, and stamps to prepare the orders.
A great way to keep your customers engaged is to add little designs on the envelope. Moreover, you could also write them hand-written messages or funny notes to demonstrate your commitment. This can become time-consuming once you have a lot of orders. But it is great at the early stages to create engagement with your clients and turn them into promoters of your brand.
Print stickers with a specialized online service like Sticker Mule
Another option to produce your stickers is to use a specialized online printing service. For instance, you could use a website like Stickermule to outsource the process entirely. Other companies offer similar services, such as GotPrint, Sticker Ninja, YourStuffMade, or Sticker App.
With these services, you upload your design to the provider’s online platform, and the company prints, cuts and sends you the stickers. The stickers are usually of very good quality. Using such services avoids having to invest in printing equipment. They also manage the quality and process on your behalf. The downside is that you need to order stickers upfront and pay in advance for these.
With these companies, the cost of the stickers decreases with the quantity you order. This can lead to better profit margins when you start selling more. They are also a great solution when you have more volume. Indeed, in that case, it can become challenging to make your own stickers at home with your own equipment.
Before deciding which company to use, we recommended ordering a sample pack. Another possibility is to make test orders to check out the quality and the different sticker types they offer.
Print stickers with print-on-demand dropshipping
Finally, the last option to make stickers is to use a print-on-demand company. This service is offered by companies like Printify or Printful for instance. With this option, the company will produce and ship your stickers directly to your end-customers.
With these services, you upload your designs, and the company takes care of all the operations side of things. When you place an order, they will print the sticker, package it and ship it directly to your client. It is a great option to get started, as it does not require upfront investment to produce stickers in advance. On the downside, it also allows less control. The company will ship directly to your clients, so you’ll never get to see the stickers themselves.
Because they take care of most of the process for you, your profit per sticker will also be lower than with other solutions. As stickers are relatively inexpensive products and you will be getting only a fraction of the sales price, your cut could be as low as $0.5 per sticker.
To check out the quality, we also recommend ordering samples. This way, you will see how the process works and the quality of the sticker. You can then decide if this option is the best way to sell stickers in your specific case.
Do-it-yourself or outsource?
You can outsource nearly every step of this process, from design to shipping. So, how to decide between making your own stickers at home and outsourcing the stickers production?
To make that decision, you should account for how much time you have for this process while also considering your skills and strengths. For instance, if you’re not good at design, it could make sense to buy designs from others. Similarly, at the beginning you could decide to print the stickers yourself to experiment.
It is also something you can change over time. If your business is successful, you could for instance move the printing to an online service at a later stage. This would free up your time for other tasks.
How to sell stickers online
Once you have made your stickers, the next step is to decide where to sell them. Here are some of the best places where to sell stickers online.
Etsy is a popular online marketplace to sell all sorts of items, including stickers. They offer a basic free plan as well as paid premium plans with more features and options.
A lot of sellers on Etsy love the fact that you can make shipping and other calculations on the fly. This helps make things easy for them. One notable aspect of Etsy is that they offer discounts on stamps and postage fees. This is helpful as those costs tend to cut into your profit.
Selling stickers on Etsy is convenient, but there is a lot of competition. Moreover, a storefront on Etsy doesn’t offer that many customization options.
- Easy to use, plenty of guides.
- Great answer to how to sell stickers.
- Prices are fair.
- Very competitive.
- The marketplace is a bit saturated.
- Not that many customization options.
Your own website
Another option to sell stickers online is to create your own online store. You can then promote your stickers and sell them directly to customers.
With platforms like Portmoni, it is very easy to create your online store and get started in a few minutes. Indeed, Portmoni allows designing a professional-looking website without any coding experience. You just need to select a template, add your stickers to your shop, select a domain, and you can start selling.
In addition, having your own website opens new sales channels. For instance, you can drive traffic to your site using Search Engine Optimization. You can also use email marketing and social media campaigns to attract customers.
- Independent of any marketplace, you have more control.
- A website makes your brand stand out.
- Very quick to get started.
- Requires to put more effort into marketing.
- You don’t benefit from a marketplace’s traffic.
- You need to manage more things yourself.
Redbubble is a marketplace that specializes in print-on-demand artwork such as stickers.
The way it works is that you first need to upload a design and assign it to a product. After you add a product, Redbubble calculates its cost, and you can then set the profit margin you want to make. They will produce and ship it on your behalf.
Using platforms like Redbubble allows scaling your sticker business easily. However, they charge a higher cost per item. This is the price you pay for having little to no upfront cost.
If you’re looking to streamline your sticker selling process, you can also hire artists directly on their platform. The artist will receive a 17% commission on each of your sales.
- They do the printing for you.
- Kind customer support.
- Allows keeping up with demand easily when you scale.
- They don’t use top-quality material.
- Lower control on order processing.
The Facebook Marketplace is well-suited for selling niche items like stickers. It’s free and easy to set up, especially if you already have a Facebook account.
As so many people use Facebook, they have plenty of user behavior data. This allows them to show your products to the people who are the most likely to like them. Moreover, they make the buying and selling process simple.
If you already have a website, you can also link Facebook to your online store. The products you add to your shop then appear automatically on the Facebook Marketplace. That way, you’ll have an additional marketing stream to attract customers.
- Easily integrates with Messenger to make it easy to manage.
- Free to list items.
- Connect with local customers.
- Most buyers there are looking for used items.
- Can only use it via the mobile app, not on the browser.
Like Etsy, Amazon Handmade is a platform where artisans and craftsmen sell their wares. Despite being run by Amazon, this marketplace is not well-known. Perhaps this is because you can only use it after Amazon approves you. Furthermore, Amazon expects buyers to fully adhere to the “Handmade” moto. You are not supposed to outsource stickers’ production to external suppliers but should print them yourself.
On the other hand, Amazon Handmade can be a great place to sell stickers online. You can indeed benefit from the Amazon affiliates network, called Amazon associates. If you can find Amazon associates with a big audience and who like your stickers, this can drive up your sales significantly.
- Easy access to Amazon associates for promotion.
- Amazon advertises your products for you.
- Less competition for sticker sellers.
- You need to be approved to sell on the platform.
- Charges a monthly selling fee after a certain number of sales.
How to price stickers for sale
When you start a sticker business, it is crucial to understand your costs and profits. This is what will allow you to build a sustainable and successful company.
Calculate your costs
With a sticker business, your costs will be split into three main categories: design costs, production costs, and shipping costs.
Sticker design cost
If you outsource your stickers design, the cost of the design will be the fee of the artist plus the cost of your own time spent on management. If you do the design of the stickers yourself, the cost will be your own time.
To calculate the unit cost of the design per sticker, you then need to estimate how many stickers you will sell with this design. While at the beginning it is mostly guesswork, you will quickly be able to use a more accurate estimate based on your monthly sales.
If you outsource the product of your stickers, this will be the cost the platform charges you to produce a single sticker.
If you make your own stickers at home, the production cost will have two main components. The first one is the fixed costs, like the cost of your sticker printer. The second one is the variable costs, like adhesive sticker paper, printer ink, or colors.
Similarly to the design, you can estimate the unit cost for each of those by splitting it between all the units it will allow to produce. For instance, you can figure out how much ink you consume per sticker by keeping track of how many stickers you print with a specific toner.
Finally, if your supplier ships your stickers directly to your end customers, the shipping cost will be what they charge you for this service. If you ship stickers directly yourself, the shipping costs include the stamps, envelopes, labels, as well as the time required to prepare the packages and ship them.
How much money can you make selling stickers online
After calculating costs, you can move on to pricing. Add your desired profit to the sticker costs and divide it by the number of stickers you plan on selling. That will give you the price. You can change your prices over time to increase your monthly profit margins.
Typically, based on what you can see online, you can expect to charge $2-6 per sticker. Though you could charge more for nicer stickers!
How to market stickers
You can’t just make your stickers, post them on your website, and then forget about it, expecting people to buy them. You need to get your name out there so people know your stickers exist. Here are some of the ways you can use to market your stickers online.
Pinterest is effective for marketing stickers and similar products. Indeed, people use Pinterest to search for design ideas. Share your designs there, and a proportion of the people who like them will come to your online store and buy products from you.
Instagram is another social media platform that can be used effectively to promote designs. The simplest way to use Instagram is to create a page for your brand and start posting on it.
Then, to build your following, an interesting tactic is to publish stories or Instagram Reels of yourself designing, printing, and shipping stickers. People like to peek behind the scenes.
Furthermore, you might want to hire influencers to promote your products in exchange for a lump sum or a percentage of sales.
If you choose to sell your stickers on Facebook Marketplace, then marketing on Facebook is a perfect synergy. You can create a business page and promote your products there. Posting interesting stories and nice designs will help you grow your following. This will translate into sales over time.
You can also try Facebook Ads. However, as the price per unit tends to be low for stickers, ads might be challenging to run profitably until you have a lot of volume.
You might not realize it, but TikTok is one of the easiest platforms for businesses to go viral. If you post consistently and get a bit creative, you can build a sizable following over a few months.
To do that, you can use a similar format to Instagram, and post your daily behind-the-scenes content or pay influencers.
Finally, another marketing tactic that can work well for stickers is bundling stickers together and doing special promotions. Offering bundles of stickers can help you attract customers by offering big discounts. It also has the benefit to increase the order value at the same time.
You’re ready to start your stickers business!
After reading this article, you have all the tools you need to start making and selling stickers online. Don’t worry too much about the details, and just get started!
Once you start making sales, you’ll find that it’s extremely rewarding. After all, how many online businesses allow you to express yourself so creatively? When your first profits start rolling in, you’ll be stuck to this business for sure.
Frequently Asked Questions
If you’re still not sure where to start, or something wasn’t clear, here are the answers to the most common questions we get.
Where to sell stickers online?
You can sell stickers online on your own online store, which you can create with platforms like Portmoni or Shopify. Selling stickers online through marketplaces like RedBubble, Etsy, or Facebook Commerce is also a good option.
Marketplaces have the main advantage of offering access to their traffic. Some also have tools to print and ship your products. On the downside, you’ll have less control, and your profit will typically be lower than if you do everything yourself.
Using your own website allows you to control all aspects of your customer experience. On the downside, you will have to do all the marketing work to attract visitors to your store.
Can I sell stickers on Portmoni?
Yes, you can sell stickers on Portmoni. You can create your online store, select a domain name and start selling in minutes. You’ll be able to customize the website and add features with our easy tools. Since most people sell their stickers on marketplaces, using your own website will give you an edge.
What kind of stickers sell best?
According to our research, these are the best-selling stickers:
- Motivational quote or phrase-themed stickers
- Office/school notes stickers
- Holographic stickers
- Vinyl stickers
- Theme bundle stickers
- DIY-design stickers
How do I price stickers?
To price stickers, total all the costs associated with acquiring or producing the stickers. Set your profit margin on top of those expenses, and list your prices. It’s that easy! And to see more details about each step, check out our section on how to price stickers to sell.
Is making and selling stickers profitable?
Making and selling stickers can be very profitable. The more you sell, the more you make. That said, you need to make a lot of sales to make serious money from a sticker business.
How to make my own stickers?
There are two main options to make your own stickers. The first option is to make your own stickers at home using a printer, cutting machine, and consumables. The second option is to upload your designs to an online sticker printing service. They will make your stickers for you, and send them back. You can also check out all the details on how to make stickers to sell in our step-by-step guide.
Want to start your online store?
Create your online store and start selling in 5 minutes.