Want to make lip gloss to sell online and start your lipgloss business? Or curious about how to make lip gloss? Find out everything you need to know in our guide on how to make lip gloss to sell online.

how to make lip gloss to sell online

When I was very young, I tried once to take a bite out of my sister’s lip gloss because it smelled so good. Nowadays, I’m more interested in helping people make a profit from it! This is why I created this guide so you can learn how to make lip gloss to sell online. As you will see, the steps are simple, and the materials are easy to get. We’ll learn about the lip gloss base ingredients and the steps involved in the lip gloss making process. Then we’ll see how to start your own lip gloss business, from creating a brand to implementing your marketing plan.

Here is what we’ll cover below in more detail:

Let’s dive into it!

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How to Make Lip Gloss to Sell Online and Start your Lip Gloss Business – Overview

Here is a short overview of how to make lip gloss to sell online and start your lip gloss business. You’ll only need a few ingredients such as wax, oil, color, and flavor. Regarding equipment, a pot, a funnel, and lip gloss containers are enough to get you started.

Then, making lip gloss involves 5 easy steps:

  1. Melt the wax
  2. Add oils
  3. Add color, flavor, glitter and/or fragrance (optional)
  4. Pour into lip gloss containers, and let cool
  5. Label and package

That’s it! And now, let’s review these steps in more detail, and see how to start your lipgloss business.

lipgloss business

How to Make Lip Gloss

In this first section, we’ll see step by step how to make lip gloss. As you’ll see, the ingredients are simple and easy to find online. In this guide, we’ll focus on making lip gloss using simple, natural ingredients.

What Are The Different Types of Lip Gloss?

First, let’s review the different types of lip gloss you can make.

Shimmer Lip Gloss

Also known as shine lip gloss, shimmer lip gloss is what gives lip gloss its reputation and name. The finish on this product is extremely glossy and has a subtle yet tangible amount of shine. They are typically high in moisture too.

Pigmented Lip Gloss

Pigmented lip gloss is a common kind. Typically, these lip glosses use coloring to give your lips a subtle pink or red color.

Sheer Lip Gloss

Sheer lip gloss is light in color. You only use it to give a slight touch-up on your lip color in addition to moisturization.

Glitter Lip Gloss

If you want some extra sparkle, you should use glitter lip gloss. Compared to other lip glosses, it uses extra glitter to add that effect.

Matte Lip Gloss

In recent years, matte lip gloss has turned into a staple in the cosmetics section. It doesn’t shine like the others, but it’s perfect for moisturizing dry lips.

Hydrating Lip Gloss

Hydrating lip gloss is for excessively dry lips. This is less of a fashionable lip gloss. It mostly has a functional purpose, similar to lip balm.

What Do You Need To Make Lip Gloss?

To make lip gloss, you’ll need only a few ingredients. The required equipment is also simple. It won’t be long before you have your entire production line assembled.

Ingredients to make lip gloss

Here is the list of lip gloss base ingredients you’ll need, detailed below:

  • Wax
  • Oil
  • Butters such as cocoa or kokum butter (optional)
  • Colorant (optional)
  • Flavor oil (optional)
  • Fragrance oil (optional)
  • Clay (optional)

Wax is an essential element in any lip gloss. The two most common options are beeswax and paraffin wax. But paraffin wax is a petrol product. These days, people are more and more for healthy, natural products. As a result, many are turning to vegan or other alternatives such as Candelilla wax.

Ideally, your wax should come in the form of pearls or flakes. However, you can also easily grate a hunk of wax using a generic cheese grater if necessary.


Again, we’re looking for natural ingredients here. All sorts of synthetic oils and greases exist, but we aren’t considering them in our recipes.

There are several different types of natural oils you can use. Our favorites include coconut oil, sesame oil, castor oil, and sunflower oil. More esoteric oils such as rose oil or almond oil are also interesting options.

Butter (optional)

Butters add a protective layer to the skin and make the lip gloss very soft and nice to use. You can use a variety of butter like cocoa, shea, kokum, or even mango butter. The most popular are cocoa and shea butter.

Colorant (optional)

Using food coloring is the typical way to add color to lip gloss. However, there are also very interesting options that use natural colors. For instance, beetroot powder provides a perfect reddish hue.

Flavor (optional)

Of course, this is where I got a bit too eager when I was a kid. Adding flavors is a great way to entice your customers. You can easily buy natural flavors from Amazon and specialty stores, and experiment to produce a unique flavor.

You can also use essential oils or essences for flavor. In that case, don’t forget to check the recommendation about mixing those with other compounds.

Fragrance (optional)

You can even use some fragrance to make your lip gloss smell “oh so good”! Essential oils or essences can also be used for this purpose.

Clay (optional)

Clay is a secret weapon that manufacturers use to give their lip gloss a firmer consistency.


To make your own lip gloss, the typical ratio of these ingredients will be:

  • 20% wax
  • 10% brittle butter (such as cocoa or shea butter)
  • 20% butter or solid oil
  • 50% liquid oil
  • Around 1% of colorant, flavoring, fragrance, and/or essential oils
Where to find lip gloss ingredients

You can find most lip gloss materials online, either on specific sites or on Amazon. Websites that specialize in wax, scents, and flavoring are more informative and offer a selection of quality products. Going through those avoids some trial and error you might have to do if going through Amazon.

You can also check out your local grocery store for some of these products. Things like food coloring or essential oils are easy to find, for instance.

Equipment to make lip gloss

So what do you need to make lip gloss? Most of the equipment you need to make your own lip gloss are generic supplies that you can find around the house. Here are the things you’ll need:

  • Melting container
  • Heat source
  • Stirring device
  • Funnel (optional)
  • Lip gloss containers
Melting container

Your choice of a melting container depends on your choice of melting method. If you use a microwave, ensure that you choose a microwave-resistant melting vessel. Otherwise, you only need pots to melt the wax.

No matter which method you use, it’s preferable to choose a melting vessel with a spout. That will make pouring the wax easier and mess-free.

Heat source

The easiest heat source to use is a microwave. So if you have one, use that. Alternatively, you can also use a stove to heat pots of wax.

Stirring device

To stir the wax and make sure it melts thoroughly, you’ll need some type of stir stick. You can for instance use disposable plastic spoons or chopsticks. Wax slides off of them easily. You can also just use a spatula from your kitchen.

No matter what, your stirring tool should be clean and smooth so as not to ruin the integrity of the wax.

Funnel (optional)

If you don’t have a container that allows pouring your wax easily, a funnel will help get the wax in the lip gloss container.

Lip gloss containers

Choosing the right container is important. This is the first thing that your customers will see when deciding whether to buy your lip gloss. There’s no limit to how creative you can get.

For instance, you can buy generic containers from Walmart or Amazon, and then personalize them with your labels and unique packaging. Alternatively, you can also find elaborate container designs from a website like Etsy.

Remember, the container doesn’t need to be a typical narrow cylinder. You could also use a tube or a wide tin.

how to make your own lip gloss

How to Make Lip Gloss – Step-by-Step Guide

Now, let’s dive into the actual process of making lip gloss. It involves six simple steps. Let’s check each of them in detail and see how to make your own lip gloss.

1. Melt Wax

First, you will need to melt the wax. The can be done using either a stovetop or a microwave. No matter which method you use, you’ll need to add the wax to the heating vessel first. Make sure that the wax is already in small pieces. If not, use a grater to break it up. You can start by using one tablespoon of wax, which will allow you to make about 6 or 7 tubes of lip gloss.

If you’re using a microwave, all you need to do is heat the wax in there for about a minute. Then, stir it up to remove any coarse bits.

The stovetop strategy is called the double-boiler method. However, it is more involved, and we don’t recommend it unless you need to melt large quantities of wax. With the double-boiler method, you’ll heat the wax in a small pot centered inside of a larger pot of boiling water.

2. Add Oils

The second step is to add the oils to the wax. For microwave users, add the oil after you take your heated wax out of the microwave. You should use a ratio of 4 tablespoons of oil for every 1 tablespoon of wax. Then, stir the wax again to make sure the consistency is even.

When you melt your wax in a pot on a stove, you will add the oils directly into the post. The quantities are the same. Use 4 tablespoons of oil for every 1 tablespoon of wax.

Mixing your wax and oils is how to make lip gloss base.

3. Add Flavor, Color, Glitter and Fragrance (optional)

While the wax is still hot, add any flavor and scents that you desire. You only need a small amount of flavor. Use one-eighth of a teaspoon of flavor for one tablespoon of wax.

At the same time as you add the flavor, you can add the color and glitter as well. The wax should still be hot when you add these.

4. Pour Into Containers

Once you’ve added everything, pour the warm mixture into your lip gloss containers. Use a funnel if needed. Once this is done, the process is essentially finished. This is how lip gloss is made.

5. Cooling and Packaging

The lip gloss will take about 20 minutes to cool. You can also accelerate the process by putting the lip gloss in the fridge. Once it is ready, add labels and package it up to achieve the lip gloss branding you defined.

How to Start a Lip Gloss Business

To start a lip gloss business, you’ll first need to select your niche. It is key to differentiate your products from the competition. Then, create your brand and visual identity. You’ll also need to comply with different legal requirements, such as following the FDA guidelines.

Create Your Brand and Visual Identity

Your best weapon to beat out your competitors is marketing. And your marketing strategy stems entirely from your positioning. You might already have thought of a unique idea right off the bat. However, not everyone is that fortunate. If not, you’ll need to research a bit and delve into the minds of your target audience.

Find a Niche

The first key element to positioning yourself in the market is to find your niche. Finding a niche is about identifying a target audience. You’ll find that much of your marketing strategy will fall into place once you identify who you want to sell to. For instance, you wouldn’t try to reach 70-year-old women by promoting your products through a TikTok account.

As part of your market research, you can also look at industry trends on a website like Etsy to determine which lip gloss varieties sell the best. Stereotypes about lip gloss users no longer apply. Many men are looking for lip gloss too nowadays. Maybe there are hidden markets for you to tap into. Identifying those ideas will give you insights on how to start a lip gloss line, or even several different lip gloss lines depending on your findings.

Would you like to sell cheap lip gloss or expensive lip gloss? To which demography of customers? Answering these questions will give you clarity about the next steps.

Pick a Name

Picking your name for your lipgloss business revolves a lot around the niche you selected. Ensure that you pick a name that is both relevant to your business and unique. In general, it’s probably best to make the name only two words or less.

There are also plenty of name generators and AI tools to help feed your creativity in this area.

Brand Colors

In general, you should only pick two colors for your brand. You can even find free color pickers online, such as this one from Canva. They will give you the perfect balance as determined by their algorithms.

Choose a Logo

Now that you have a niche, a color, and a name, you can choose a logo. You want a logo that’s simple and memorable.

You could try your hand at making a custom logo using an online logo maker tool. Another option is to hire a freelancer to make a cheap logo for you. This could allow you to get a more personal touch.

Design your Packaging

Finally, your packaging should not be an afterthought. The package is the face of your brand. This is also where the name, logo, and colors that you chose in the previous steps all get their chance to mingle together. As always, be sure to keep your target audience in mind when you design your lip gloss branding.

Legal Requirements

Before you can bring your lip gloss to market, there are a few legal requirements that you need to fulfill.

Meet FDA Guidelines

If you do business in the United States, the FDA has jurisdiction over lip gloss. While there is no need for you to register your product with the FDA, you still need to use materials that the FDA approves. Pay attention to that when you pick your lip gloss ingredients, and in particular your coloring and flavoring.

Insurance Requirements

Your lip gloss is going to go near many people’s mouths. This is why you need to get liability insurance for your product.

After all, I couldn’t have been the only kid who was tempted to take a bite of lip gloss.

start lip gloss line

How to Sell Lip Gloss Online

The next step is to decide how to sell lip gloss online. There are several different options for this. First, you can use an online marketplace such as Etsy to list your products and reach clients. Another option is to create your own online store.

Let’s review these options in more detail.


Etsy is a great platform for selling lip gloss and other homemade items online. Even if you have low volumes, you won’t be wasting money because Etsy only charges you based on your actual sales.

Of course, that upside can also be a downside. Indeed, their price is not cheap. They charge an 8% commission on sales, plus a $0.45 fixed fee per sale. This pricing structure also means you might want to incentivize your customers to buy bundles of lip gloss. Indeed, a single stick of lip gloss can be quite cheap and the Etsy fixed fee will eat into your profits.

All in all, Etsy is an easy-to-use platform, both for sellers and customers. You’ll gain a lot of visibility here. There’s a reason why it’s so popular.


  • Many guides available online.
  • No subscription, you only pay a commission when you sell.
  • Popular marketplace.


  • Highly saturated.
  • Your storefront exists only on Etsy.
  • Little ability to customize.

Start Your Online Store

Another option to sell lip gloss online is to start your own online store. Having your online store also gives you full control over the layout and design of your site, as well as payment options you might want to accept. If you’re expecting to make a lot of sales volume, this is something we recommend.

Naturally, a custom online store isn’t easy to build. This is why we strongly recommend using an online store builder such as Portmoni or Shopify. For instance, Portmoni offers an online store builder that takes care of all your design needs. The no-code solution makes it easy to both build and host your website. Furthermore, it provides built-in tools to help you reach clients more easily.

You can even link your online store catalog to Google shopping or the Facebook Marketplace. This gives you more avenues to reach customers while managing your products at a single location.


  • Get the type of look and brand that you want.
  • More control and customization options than online marketplaces.
  • Access to different marketing channels.


  • You need to generate your own traffic, and can’t rely on the traffic of a marketplace.
  • Monthly subscription.
  • More complex to setup.

Facebook Marketplace

Facebook Marketplace is a good spot to sell items like lip gloss. One of the great advantages of the Facebook Marketplace is that it gives you access to the whole Facebook audience. Facebook is also good at showing your products to its users who are the most likely to buy them.

The Facebook Marketplace also offers several other synergies to make your life easier. For instance, they integrate with Messenger so that you can respond to customer inquiries with ease. In addition, with Facebook Ads they offer an interesting promotion channel integrated into the platform.


  • Access to the Facebook audience.
  • Shows your products to people most likely to be interested.


  • Only works on the mobile app and not in the browser.
  • Fully reliant on the marketplace traffic.

How to Price Lip Gloss

Your costs and your niche will define how to price your lip gloss.

How Much Does lip Gloss Cost to Make?

To estimate the cost of production of a lip gloss container, we’ll break it down into its different ingredients:

  • Wax: beeswax costs around $10-$15 for 2 pounds, and you can make around 200 containers of lip gloss with that quantity. This brings the cost to around $0.03-$0.05 per container.
  • Oil: High-quality oil, like sesame oil, runs about $10 per pound. You use a few tablespoons for every batch, so budget around $0.25-$0.35 for this item.
  • Flavor, Color, Glitter, Fragrance: you only need an eighth of a teaspoon of flavoring for a single container of lip gloss. Since 10ml of flavoring costs $3-4, you’re only going to use a few cents worth of flavoring in each container. Similarly, the other optional ingredients will account for a few cents per container, if you use them.
  • Containers: a pack of 50 tubes or containers costs between $12 and $15. This amounts to roughly $0.25-0.30 per container.

Summarized in a table, the cost of lip gloss is the following:

Ingredient Cost per container
Wax $0.03 – $0.05
Oil $0.25 – $0.35
Flavor, Color, Glitter, Fragrance $0.05 – $0.20
Container $0.25 – $0.30
Total $0.58 – $0.90


The cost of materials is about $1 or less per container of standard lip gloss. However, fancier ingredients cost more, so if you focus on higher-end lip gloss the costs will change accordingly.

This calculation only includes ingredients, so don’t forget to add the cost of your time to this. When your business scales you might need to hire somebody to help you with production. You want to have enough margins in your price to be able to pay for that as well.

How Much You’ll Make When Selling Lip Gloss

On platforms like Etsy, lip gloss sells between $2 and $15 per container, with most options running between $3 and $6 per container. This means you can expect to make $1 or more for each container of lip gloss. Naturally, the most expensive lip glosses use more expensive components. You need to account for that to estimate your expected profits.

Before you decide on a price, also don’t forget to consider your positioning and what your target customers will be willing to pay.

Your profit will be the difference between the price and the cost for each container. If you position your product mid-range at $3 to $6 per container, you can expect a $1.5 to $3 gross profit per container. To reach a $1000 profit per month, it means you’ll need to sell 300 to 600 lip gloss containers per month.

lip gloss base ingredients

How to Market Lip Gloss

In this section, we’ll review different marketing channels that are quite effective to promote homemade products like lip gloss.


For visually engaging products like lip gloss, Pinterest is an excellent way to reach your audience. If you have aesthetic packaging, this can be a great way to promote your products on the platform. Another way to use Pinterest is to show the effects of your lip gloss when it’s applied. You can start with pictures of yourself and your friends using your products. Later on, you can even hire models to demonstrate them.


Instagram is another great option to promote homemade visual products. You will first create your Instagram page, and you can then start sharing pictures and building your audience. Collaborating with influencers on the platform can also be a great way to increase your visibility there.


TikTok is another great option where for easily sharing content and building a following. A great way to achieve this is to show some interesting behind-the-scenes moments during your lip gloss journey. Working with influencers is another option on TikTok too.

You’re Ready to Start your Lip Gloss Business

Selling lip gloss is a great way to make income online. Compared to some other side-hustles, the ingredients and manufacturing process are simpler. This allows to get started and experiment easily.

Moreover, starting a lipgloss business is highly rewarding to those who have a creative streak. Whether you’re mixing lip gloss flavors or coming up with a killer marketing plan, there are lots of opportunities to give your business an edge.

How to Make Lip Gloss to Sell Online FAQ

Finally, here are some of the most common questions people ask when trying to figure out how to make lip gloss to sell online.

How Do I Sell Lip Gloss Online?

There are several options to sell lip gloss online. A first option is to start your own online store. This gives you a lot of control, and access to a variety of marketing channels. Another option is to distribute through an online marketplace like Etsy or the Facebook Marketplace. You can then benefit from the marketplace traffic, but have less control and customization options.

Is Selling Lip Gloss Profitable?

Yes, selling lip gloss can be quite profitable. The cost of ingredients for standard lip gloss runs about $1. The sales price will typically be between $3 to $6 if you target the mid-range market. This means you can expect $1.5 to $3 gross profit per container.

How Much Does It Cost To Make Your Own Lip Gloss?

It usually costs around $1 per 15 ml container. But it could cost more if you use sophisticated ingredients.

What Ingredient Makes Lip Gloss Sticky?

Most commercial lip gloss recipes include polybutene and polyisobutene to help everything gel together. However, many lip gloss customers prefer natural products. In that case, you can use natural oils, which combine with the wax and give the lip gloss a sticky texture.

How To Make Lip Balm To Sell?

The steps above actually also apply to how to make lip balm to sell. You would just increase slightly the proportion of butter, avoid using glitter, and use lip balm containers instead of lip gloss ones. And that’s it!


Want to start your online store and sell lip gloss online?

Create your online store and start selling in 5 minutes.