You’ve finally found it…

In this article you will learn how to start your online store in South Africa in 4 easy steps.

Have a physical store or products to sell already? Or looking for product ideas to sell online? Read on to see how to easily get started with your online store!

We are going to cover the following:

  1. How to find products to sell on your online store
  2. Which ecommerce platform to choose to start your online store / ecommerce website
  3. How to organize deliveries and which courier company to use to deliver your products
  4. How to get sell online, get your first sale, and scale up from there!

Let’s begin with…

Step 1: find products to sell to start your online store

Summary: In this first part, we find out how to find winning products for your site.

There are two options:

  1. you already have products to sell, or
  2. you are looking to find product ideas.

We also looks at the key characteristics that make products great to sell online. Finally, we find out  how to determine if a product has great potential using Google Keywords Planner.

Want more details on how to find ideas and evaluate products? Read the full article here: how to find the best products to sell on your online store

Step 2: choose the right ecommerce platform for your online store

Summary: The second step to start selling online is choosing the ecommerce platform that you will use to build your website and online store.

The platform you choose will provide the skeleton of your site, and a website builder where you will add your content, your product descriptions, your blog posts, and so on.

In South Africa, there are really only 3 ecommerce platforms to consider for their ease of use and integration with the local players: WooCommerce, Shopify and Portmoni.

NOTE: We strongly recommend Portmoni, which is affordable and super easy to use! Don’t take our word for it, just start your 14 day free trial and check for yourself (no commitment and nothing to pay to get started).

Want to start your online store

Want more details about the criteria to consider and the ecommerce platform options? Read the full article here: the best eCommerce platform for your online store: which one should you use?

Step 3: which courier company to use to deliver your products

Summary: In South Africa, delivery will be done by courier companies. But there are a lot of them!

Here are the ones we recommend: The Courier Guy, MDS Collivery, Dawn Wing, Fastway, and SendR. Those five offer great value for money, and good customer service.

Want more details and tips on delivering to local and rural areas? Read the full article here: how to deliver your products: the best courier companies in South Africa

Step 4: how to sell online and get your first online sales

Summary: You have found a product to sell, started your website, and decided how to deliver your products. Now, it is time to sell!

To make your first sales, we recommend tapping into your network, your friends and your family. It will be easier, and will also give you the opportunity to test and streamlines your processes.

After that, time to scale things up! Getting more traffic will be the target, starting with paid advertising, while you build your SEO and more passive sources of traffic.

Want more details about the tactics and how to sell online? Read the full article here: how to sell online and make your first online sales

In conclusion

In summary, here are the 4 steps to follow to easily start your online store in South Africa:

  1. Find products to sell on your online store
  2. Choose an ecommerce platform to create your online store
  3. How to deliver your products: the best courier companies in South Africa
  4. Start selling online and make your first sales!

Good luck and good sales!

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